Susan Lanci Designs was formed in September 2003 in Carlsbad, California. Like many entrepreneurial companies, it was the result of trying to satisfy an unmet need. Susan was concerned about collapsed trachea and began a search for a harness that would protect the neck of her Yorkie, Bailey. In addition to the safety concern, Bailey was a Certified Therapy Dog who accompanied Susan on nursing home visits. This necessitated a harness that would not only fit and wear well, but also be attractive. After a long search and not being able to find what she was looking for, she took it upon herself to design and construct her own. The result of this effort was the Bailey Jacket. Soon people were asking her where she got it and from this the company was born.
We frequently say “It’s all about the dog -fit, function, safety and style”. The one thing we are not about is trendy fashion. Since both of us have degrees in design, much of our philosophy dates back to our design school education when an instructor told us, “If something is truly good design now, it is still going to be good design ten years from now. It’s quality will never diminish”. We still keep these early lessons in mind and we approach our products with the goal of creating products with an enduring, timeless quality; something that can be appreciated for years, not months. We don’t view dogs as another fashion accessory; like a handbag or a pair of shoes. The experience with Bailey as a therapy dog made us realize that our pets perform an invaluable form of companionship and deserve the appropriate consideration. We strive
to create products that are stylish and whimsical but with an enduring quality and premium materials that withstand the test of time. Ralph Lauren defined it quite well when he said “I’m interested in longevity, timelessness and style - not fashion”.
At Susan Lanci Designs, we are dedicated to providing the highest quality, most comfortable products for the small dog. We feel it is important to keep jobs in America and so our products are manufactured locally here in California; this also allows us to continually monitor production and quality. Premium materials are used throughout. Our primary fabric is genuine upholstery grade Ultrasuede that we import from Japan. This outstanding fabric meets all of the requirements for commercial seating. It’s washable, breathable, colorfast and it passes the stringent Wizenbeek 200,000 double stroke abrasion test. This is why companies like Aston Martin, Mercedes, BMW and Lamborghini use Ultrasuede in their show car interiors. In addition, many of our colors are proprietary, custom color matches that we have formulated to our specification in Japan. We feel it is important to be able to offer our customers materials that are unique and not the usual “off the rack” fabrics.
Our crystals are exclusively Swarovski. In recognition of our quality and design, Swarovski has accepted us into their Crystallized program. As proof of this, each of our products bears the “Made with CRYSTALLIZED - Swarovski Elements” hang tag bearing our identification number. Our hair bows are thought to be the best quality available. They are made from the same Ultrasuede material as our harnesses and collars. The barrette mechanism is unique in that it is made from a single piece of spring steel, so there is no mechanical mechanism to fail and it has an extra wide clamping area to grip more hair.
Lastly, whenever you call Susan Lanci Designs, you won’t get a secretary or salesman, you will always talk directly to one of the owners of the company.